Wirh repect to semiotics, medium soccer is considered as a set of signs with stressing on different subsets of signs (uniforms …) which increases the thrills of the episodes. Psychologically, it is a social psychological phenomenon resulted from interaction between people and media represented as a social production.Some governments use soccer as a tool for their political ambitions and national consolidation. They influence people through mass media and the culture of dominaton is more genuinely influenced in such a manner that the people consider the current reality as the desired fact.Sometimes, soccer cannot discover really while it can creat different challenges in the society. Also, it threatens Seriously the social consolidation. We learn from the media’s soccer that we should attempt to work harder in a bureaucratic society which is more similar to a big international association, Here, we conclude that our language of media’s is not realisite and it is more fantastic, imaginative and populist.

The basic question of this research is the examination of the ROLE of media in the application of the culture of the electricity consumption management between the domestic electricity consumers of Yazd city which can be performed through the method survey measurement.Statistical society has been organized by domestic consumers of Yazd city and the means of obtaining the information was through questionnaire.With regard to the results obtained, the majority of the respondents slogans' were like "attention to energy tag", "use of double glazed glass", "avoiding the use high consumption electrical equipment at peak time" and etc., have been heard through television and the least have been watched or heard in other medias. Therefore, television among the other media has been very active in electricity consumption management slogans and gained a considerable amount of attention. The development of a society as governmental services- not an economical commodity – strategic and as a result low prices from different sections causes the increase in irregular consumption.Training, cultural and advertising campaign in the field of electricity consumption management play vital ROLE in cultural context creation optimization of electricity consumption and energy.

According to UN statistics, it is estimated that the number of elderly people will be more than double by the year 2050 and it would increase from 841 million to 2 billion. One of the most important issues, like other periods of life in old age, is lifestyle. In this period of life people would use media content like other ages and even more as they have more free time. Using media could help them to find and choose better lifestyle and information. In aging time the changes in media coverage could open new window for elderly, and help them to achieve their goals. The researcher used the existing internal standard model for the elderly lifestyle that includes 5 dimensions of prevention, physical activity, recreation, entertainment and sports, healthy eating, stress management and social and interpersonal relationships. In this study, a descriptive correlational and descriptive survey strategy was used. The statistical population is all citizens of Tehran who are at least 60 years old. The results showed that the media play a ROLE in the dimensions of prevention, healthy nutrition, and social and interpersonal relationships. However, they did not have a significant effect on physical activity, recreational, entertainment, sport and stress management.

The resistance economy, the kind of lasting economic, and typically arises in certain situations of social, and political, and steps are taken, in order, to seize the international market, and increases the production of exported goods. In other words, trade liberalization, will action aims to reduce imports and increase jobs and labor, increase exports, and foreign exchange reserves, and as a result, the welfare of the community. In this economic outlook, a strong production, and thus would be ineffective sanctions, war, etc., on the country. It is evident today in the battlefield of the media, resistance economy, wants media alert, knowledgeable, fast and flexible, with awareness, and the power of persuasion and public opinion, and could impose the issues related to this kind of attitude, the country's economy. The research in this paper is analytical, so, in this paper, using credible sources on this topic, we discuss the ROLE of media in achieving the goals, vision, mission, strategy and the resistance economy.

Introduction: In recent years we have witnessed the emergence of a "nutrition transition" between different societies. It means that a change in thetraditionaldiet, rich offiber and combined withintakeof grains, of fruits and vegetables toward to use of fat, sugar, salt and other processed foods. Accordingly, it must be said that in traditional feeding pattern, people turned to food consumptionto overcome hunger, but the new power model, the choice of food for people affected by different media and cultural factors (Madanat et al, 2011).Study of dietary patterns (including a variety of food), offer a good picture of diet and feeding habits of population and help us to identify help to identify at risk of nutrition-related chronic diseases and to identify and then have nutritional recommendations. Because the people in the choice of food,pay less attention to the nutrient content of food .Thus, according to the dietary patterns and social factors associated with dietary patterns, provide guidelines for diet and its effects on society(Barkoukis, 2007).One of the most important factors that influence the formation and persistence of consumption patterns and in particular, food choices, is advertising. Merton and Lazarsfield argued that the mass media make compatible people with existing economic and social status (quoting Severine and Tankard, 1992: 461-464). Gerbner and colleague(1980) point to implantable effects of mass media on society and believe that the news media, especially television, have the power to influence for order and harmony to deliver the message within a certain time, so that should be considered them shaping a society(Mehrdad,A 2002). Also, Williamson(1987) argues thatadvertisingcreates newneeds andconsumption patterns, but it doesnat people information about the specific features of a product(Williamson, 1987, quoted Abdollahian et al.,2010).In this regard, Popkin(2001), Boynton(2003), Mao(2007) and Akbayet al(2007) in their research on the impact of media in changing dietary behavior pattern of feeding.Methodology:A A Due to the nature of the subject, method of research was survey; survey was cross-sectional and applied research. Unit of analysis was the individual (citizens over 15years in Tabriz). According to the latest census, all patients over 15 years were 1194453 persons. Using the formula Cochran and multi-stage cluster sampling were chosen483 patients as the sample size. The instrument used for data collection was questionnaire that includes questions about any of the dependent and independent variables.A A A In this study, the feeding behavior of individuals checked with regard to the selection of food items.In other words, it was questioned the respondents about their use of food items, bread and cereals, meat, beans, nuts, milk and milk products, fruits, vegetables and miscellaneous group consisting of fats and sweets during the week. Highest score (5) indicates a healthy feeding behavior and lowest score (1) represents the unhealthy feeding behavior. In this study, watching the media has been questioned. For measuring this variable, used 6 items are designed for media advertising of food items.A A A To measure level of trust in the media, designed 6 items and respondents were asked to rate their confidence in the media area in the food items. Also, the rate of watching TV programs (with different contents of sports, medicine and health, political, social, and scientific documentaries, cooking, religion-religious and entertainment) A measured by 8 items.Discussion and Conclusion: A A A According to the results, the average variable feeding behavior of the respondents indicated their attitude towards unhealthy eating behavior. About rate of watch advertisements and the level of trust should be noted that there was less effort among respondents for watching and trust them. A A The correlation between watching and feeding behavior of the media indicated that increasing respondentsa media watching, decline rate of their healthy feeding behavior. As well, increasing respondentsa confidence of the media, reduce their feeding behavior. Also, the respondentsa trust the media increases, reduce their feeding behavior. A A A Comparison of mean values show that between age groups, older age groups have higher mean and A A more healthy nutritional behavior but in younger group, the mean is less. Among respondents with different employment status, unemployed, lowest and average public sector employees have the highest average. Comparison of respondentsa educational level shows that with rising levels of education, nutritional behavior will lead to a healthy diet. A Comparison between singles and married and wife died persons, married have more healthy nutritional behavior. Finally, with comparing mean values can be concluded that the higher socio-economic class, dietary behavior will oriented to the use of healthy food. The mass media should strive to avoid indiscriminate advertising of consumer goods and unhealthy food, to make correct and accurate programs to promote food properly, provide healthy food for people, advertise on the entertainment programs and also produce videos and constructive programs, move to promotion of healthy lifestyles and behavior among the people.

It is noted in the holy Quran that "God desired to give the feel of peace to the kinds of human been who lives within family as wife or husband". This is the best way to think the importance of family as an institution in each society and it could present the main dimensions of family as individual or social presence. Each family around the world has the special way of treating their children and contact others based on accepted values and norms of their societies. The values In Islamic society have special instructions. These orders and instructions are applicable through families.This paper aims at study Media’s functions as explanation and promotion of family values from Islamic viewpoint as well as fulfilling the desires of audiences.In this paper, by gathering data through documentary research method and analyzing many sources and existing researches tried to define a model for media to fulfill the desires of audiences effectively.